Presenter(s)

• Aaron Miller Forum One
• Christina Crawley - Managing Director, Marketing @ Forum One

Successful digital campaigns create the buzz you need to get awareness about your cultural institution’s mission. They can kick-start a movement, develop brand ambassadors, and implement long-lasting change. Digital campaigns have many moving parts and often have crazy schedules. Maybe you have a small team and wonder how to create a successful campaign that is manageable?

In this workshop, participants will learn about what it takes to run a robust digital campaign. What are the priorities? What are the must-haves versus the nice-to-haves? How do you even get started?

Bibliography:

MuseWeb21 pre-conference workshop (April 2021) – Creating Powerful Digital Campaigns (Christina Crawley, Steven Bond)

MuseWeb20 pre-conference workshop (April 2020) – Creating Powerful Digital Campaigns (Joey Tackett, Sara Tetreault)

MuseWeb19 pre-conference workshop (April 2019) – Creating Powerful Digital Campaigns (Christina Crawley, Elisabeth Bradley)

ComNet18 pre-conference workshop (October 2018) – Creating Powerful Digital Campaigns (Christina Crawley, Lanae Spruce)

Forum One 2018 webinar (February 2018 – Creating Powerful Digital Campaigns (Christina Crawley, Lanae Spruce)