Marketing the Event Life Cycle: Digital Strategies and the Conversion Funnel

Tuesday, April 4th: 3:00pm - 4:00pm

Presenters:

Aaron Bare

Chief Marketing Officer @ Etix

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Other Abstract

You want to sell as many tickets as possible to your special events and exhibits, but are you taking advantage of the natural ebbs and flows of an event life cycle? In this session, we’ll show you how to provide the greatest return on investment by leveraging customer touchpoints during different time periods. Move consumers down the conversion funnel, maximize audience reach, and ultimately sell more tickets.

keywords: Marketing, Ticketing, Fundraising, CRM, Event Management
ID: 14079