Dazzling Data: Methods to Engage the Public with Digital Museum Resources

Abstract

You’ve put energy and resources into digitization and providing online assets to the public, but the public isn’t engaging with them. What now? We all know the infinite potential of the resources we put out- for education, entertainment, creativity, play, and more. Our audiences, however, need to get excited. In this paper, I will present a number of use cases and suggestions for engaging the public with your data. This information comes through the lens of 3-D data via the Smithsonian’s Digitization Program Office (DPO), but the ideas can be adapted to all forms of online resources. I will present 6 general ideas for activating your audiences, as well as lived experiences in applying these concepts with 3-D data: catch them in the museum, excite them on social media, meet them halfway, enrich the data, make the data accessible, and make the data open.

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0 Megan Dattoria Smithsonian Institution
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