Geoffrey Alan Rhodes works across disciplines to create, for viewers and users, experiences which challenge the borders between the real and the virtual, the cinematic and the actual, fine art and popular experience. His work is a convolvement of feature films, gallery video art, photographic and new media applications; they have in common a sense of play in apparatus and traditional structures: actual subjects performing roles, transparent media machinations serving as 'stage', collisions of one medium with another. His feature films, media installations, and augmented reality publications have been prestigiously screened, exhibited, and published internationally. He is currently a tenured professor at Shanghai Jiao Tong University's Institute of Cultural and Creative Industry, where he servers as Associate Dean and Director of the Future Museum Studio ( ).